Meet your source code
Atlas. Complex launch genetic test brand

Atlas is a personal genetic test used to identify the risk of various diseases, know one’s genealogy, and receive lifestyle and diet tips. The brand identity system is based on the idea of genetic code. Each Atlas buyer is assigned his/her own logo (225 variations).

  • Client Atlas

Bronze

ADCR

Short-list

Idea!

2nd place

Golden site

At the clinic, each individual logo is read from a special terminal and is the main identifier of the client’s medical record. Thus, it speeds up the process of identification of clients in the clinic and saves time for the medical personnel.