It’s a lime time!
LIME. Brand identity system

Lime – Moscow cafe with Japanese and European cuisine. Our task was to create the new brand image of cafe which combines both cultures and expresses the unique environment of the place.

  • Client Lime café

Short-list - Trademark and branding


Bronze — Grapchical design


We created the elegant solution – clean and minimal style based on the combination of the 'living symbol’ and neat typography. The cafe symbol is the blob, green aquarelle stain which transforms in different shapes. Being placed on the cup, match box or plate the symbol creates the feeling of spontaneous stain at the surface. Different shapes of stains make the soft and dynamis style.

Also we developed the range of slogans, designed the interior and exrerior guidelines, corporate uniform and package.