Flexible bank
MDM Bank. Brand identity system concept

MDM Bank is a one of the largest privately-owned banks in Russia, formed by the merging of Moscow’s MDM Bank and URSA Bank in Siberia. The merging of two teams with a foreign market launch strategy was a serious challenge for the brand. Our task was to design a competitive western solution of visual brand identity that would suit the new team.

  • Client MDM Bank

The brand identity system of the new MDM Bank brand is based on three dynamically colored lines. Fragments of those lines, along with the bank name, form the logo.

Thanks to the dynamics of the lines, recognizable images can be created and semantic mesagges, which correspond to the new bank’s values and policies, can be relayed in the best way possible.