Medsi is the private healthcare leader in Russia, the largest network of full service hospitals. It was important to express the uniqueness of the clinic as well as its European and scientific approach to work in the brand identity system. Also, the image needed to be recognizable and associated with medicine.
- Client Medsi
The logo as a chemical formula speaks to the scientific approach applied in the clinic, as well as the high professionalism of the staff and the quality of service.
The image of the chemical formula is used in all of the clinic’s brand identity elements, including: the interior, promotional materials and business documents.