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My.com. Brand identity system and digital guidelines

My.com is a global project implement by Internet company Mail.Ru. It features several major services such as MyMail and MyGames. We were tasked with designing a logo that can harmoniously unite My.com services under a single flag. As a solution, we designed a dynamic shape consisting of two parts: a handwritten live typography and pictograms displaying any of the Mail.Ru services.

  • Client Mail.ru
  • Products Brand identity system, digital interface guideline.

2nd place

Idea!

Short-list

KMFR

The variability incorporated in the logo was also introduced in the design of various communication materials. The sign superbly showed itself off. It displayed a combination of various messages executed with strict font.

Web and mobile interfaces are the main brand environment. Therefore, we focused more on branding of application icons and welcome screens. We paid special attention to a set of My.com interface elements.

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