Postmodern seaside resort
Port ole!. Brand identity system, sites design and digital consulting

Port ole! is aunique russian project. it is a youth clubbing resort on the Azov seashore where it’s always hot, noisy and fun. The resort caters to a wide audience, from rock lovers and extreme athletes to fans of cyber sport and yoga. The exclamation mark image consisting of two photos is the basis of the brand identity. The main feature of the solution is its infinite variability. To make a new logo, new relevant images need to be selected for their audience.

  • Client Port Ole!

2nd place

Idea!

Port ole!’s identity system paves the way for unlimited creativity. Each visitor to the resort can create his or her own unique logo and take it home as a souvenir.

! FOR SITE from ONY on Vimeo.

The project website conveys the resort philosophy. It shows current and future events in a timeline with an interactive map showing the most important locations.

The Port ole! closed social network helps guests to communicate with eachother, find friends with similar interests and allows to use services that are available only at the resort.