The merger of Internet groups Rambler, Afisha and Sup saw the formation of a new management company called Rambler&Co. The goal of such merger was to develop the numerous projects of the holding company. Our main task was to express the individuality of the new company Rambler&Co. We achieved this using the all-familiar symbol of unification “&”. The sign executed in a variety of different ways expresses the company’s core values: development, creativity, diversity, and uniqueness.
- Client Rambler&Co
As a kind of quality mark, ampersand on one hand combines projects that are different in culture and theme. On the other hand, it enables such projects to be independent and express their individuality. Each of the company’s projects can use its own sign, designed in a special way.