Rechtswissenschaft is the b2b law firm which provides premium services for its clients. Tetris-stlye graphical concept directly shows the brand positioning. It allows transmitting campaign messages in elegant and uncommon way without traditional patterns (scales, hammer or pillars), which are commonly used by many law firms.
Logo may be directly placed in advertising material and transmit the key message «Rechtswissenschaft – the missing link of your business». Thus logo becomes the main point of advertisement and enhance the effect.