TCS Bank is the one of the largest banks in the credit market with more than 5 million clients in Russia. We had the task of refreshing the brand image by providing a lighter logo solution while retaining its basic characteristics. We managed to create a new emblem that is easy to recognize on a small scale as well as in mobile applications.
For the future we offered a new direction of brand identity development that seems to be much cleaner and lighter than the existing one. The retained shape of the emblem becomes the communication center and it works for different types of media while increasing the flexibility and recognition of all advertising messages.