Tretyakov Gallery hosts the most cherished and the most celebrated collection of artworks in Russia. It covers almost a millennium of Russian art and history. The gallery today is evolving: the change is meant to bring it closer to the public. It moves from the traditional format of classical art-museum to the the new modern space that is filled all kinds of activities. To anounce new identity for Tretyakov Gallery we produced video that was playing with new logo and similarities between it and common objects.