The driver behind the creation of Signal within ONY was our conviction that truly strong brands only come into existence when they are a response to a deep insight or conflict in culture or business itself.
Signal helps its clients study their audiences and cultural context, analyze the market and its growth trends, predict trends of the future, develop brand and communication strategies, build user experiences and much, much more.
Signal is a unique team of researchers and strategists that works on cutting edge of academic practice and marketing. We call this approach «DIVE DEEP». The team is made up of sociologists, semiotics researchers, culture experts, big data analysts, trend spotters, brand strategies and marketing communication experts. This combination of skills gives us the ability to study the contexts in which our clients’ companies exist at the finest levels of detail in order to create brands and strategies for them that are relevant today—and will stay that way tomorrow.
We are inspired by cultural and technological changes, our knowledge tool is research and empathy, our transformation's tool is design. We help companies develop in a digital environment, make products more accessible and services more convenient.