In 2022, the footwear and accessories chain EKONIKA celebrated its thirtieth anniversary. Traditionally, the brand is associated with high quality, a cosy atmosphere in their stores and signature elegance in style. The brand has cherished its heritage and carefully considered any changes, focusing on the interests of a loyal audience. At yet another round of development, the company turned to us for a comprehensive brand renewal project. We also had the task of making the brand attractive to a new segment of urban fashionistas. By the beginning of the project, EKONIKA had significantly expanded its product line, focusing on trendy models, and implemented a series of fashion collaborations. Globally, our task was to harmonise the product and brand image.