DANIIL KVYAT. Never stop

Daniil Kvyat is a Formula 1 driver, and race is much more than just a job for him. The ONY team took a task to create a personal brand that can demonstrate the uniqueness of the personality and convey the dynamics of race without traditional motorsport clichés.

The central element of the identity style was the logo with a typeface font of the racer's surname in Latin alphabet. We used an unusual method such as italics with backward slant. The minimalistic methods express the superdynamic nature of the F1 pilot's profession and Daniil's unquenchable strive to win.