The merger of Internet groups Rambler, Afisha and Sup saw the formation of a new management company called Rambler&Co. The goal of such merger was to develop the numerous projects of the holding company. Our main task was to express the individuality of the new company Rambler&Co. We achieved this using the all-familiar symbol of unification «&». The sign executed in a variety of different ways expresses the company’s core values: development, creativity, diversity, and uniqueness.