Yarky is a new upscale hostel format in St. Petersburg. The concept is focused not only on comfortable rooms — something unusual for a typical hostel — but also on creativity. To engage visitors to creativity, various art exhibitions, installations and workshops will be held at Yarky’s territory.
Brand inscription «Yarky» contrasts with various background-inking options. This results into a never-ending creative logo variability. The style used engages guests in the creative process: everyone can create his or her own sign and order for souvenirs bearing such sign.
Thanks to this identity solution, we also succeeded in creating an incredibly lively and creative navigation system, both inside and outside the hostel.
Besides, we studied our audience and competitors, designed a brand positioning strategy and developed hostel inking recommendations.